Archive for February 24th, 2009
Moan, Moan, Moan
Yes I know, I get a bit moany sometimes but there is so much to bitch about out there what with the artificially drummed up financial crisis (self fulfilling prophesy) and all the lay-offs etc, it is difficult to see the positive (or at least comment on them).
So, on a positive note, I am currently really enjoying a secondment to the new video and audio studios we have built at work. I was given the opportunity by management to work there for a few months to help finish the project and learn what I could from the new Studio Manager, a very experienced chap from the UK TV industry.
It is a very new facility and we are all learning what and how to make, but we have done live bands, cookery, scantily clad models and celeb interviews. Not bad for a little studio. I guess it helps to have a few national newspapers upstairs!
If I can, I’ll post some pictures of the studios later.
Off to work now – wonder who we’ll have in today?
Elevate America?
Microsoft has long known that education was the key to getting customers used to their products when young and as a result have locked in the educational establishments to Windows and other products all over the world by creating a pricing model (the first one is always free) that get’s MS in the door and by the time the faculty is trained and there are lessons planned around MS products, they then raise the prices and bingo gravy train.
In a different tack, MS are now looking to ‘help’ (at first) adult America with a new programme to (according to CNET) ‘Elevate America’ by “training” 2 million plus people how to use MS products.
This on the face of it is fine and good but we have to remember that Microsoft is a commercial organisation and there has to be a value proposition – which in this case is the indoctrination of potentially 2 million new customers while getting to look like the good guy.
Corporate PR genius really.