Put the boot in..again


It’s a fact that any one or any company that sets foot outside of mediocrity is doomed to be singled out for persecution. When we are talking about Apple it goes doubly so.
Now that Apple have a runaway success on their hands with the iPod they have set foot outside the comfort zone and the media (and that includes bloggers) have started on them. Silicon.com have just run an acidic piece tolling an iPod death-knell.
The tech media thrive on change, because its the way they sell copy and ultimately advertising space. Follow the money. It is not surprising then that they have a vested interest in the “next best thing”.
So whether it is cellphone music players (which you have to purchase the music and download it over the providers networks) or other music rental companies like Napster where access to the music you downloaded and paid for, stops working as soon as you stop paying (nice) the evangelising of technology by these outlets is biased to make you buy more stuff and spend more of your money, it isn’t necessarily good for you but you can be sure its good for them.
If there is advertising or sponsorship involved in the production of a magazine, blog, newspaper or TV program, you have to ask yourself why are these people saying what they are saying.

I guess the point I am trying to make is make your own value assessments and don’t follow others views without question.

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